Ponsonby Crêpes

Branding & Website Design & Social Media Management

the story

Ponsonby Crêpes was founded in Auckland, New Zealand, as a French-inspired crêperie bringing authentic sweet and savoury crêpes to the vibrant Ponsonby Central precinct.

The vision was to create a strong, modern hospitality brand that felt both premium and approachable, while building a loyal local following.

The Goal

Create a refined and scalable brand identity while building a strong digital presence to drive consistent foot traffic, customer loyalty and long-term commercial growth.

What We Did

Led the brand refresh, refining logo direction, visual identity and in-store brand consistency
Developed a clear brand positioning strategy aligned with French authenticity and modern hospitality trends
Designed and developed the website, ensuring a seamless, mobile-optimised experience aligned with the brand identity
Structured the website to support menu visibility, location information and conversion-focused user journeys
Built and managed the social media strategy across Instagram and Facebook
Produced and filmed engaging Reels and short-form video content to increase organic reach
Implemented and managed Meta Ads campaigns to drive store traffic and promotional growth
Developed content pillars focused on product storytelling, community engagement and seasonal activations
Optimised paid campaigns with geo-targeting and retargeting strategies to maximise ROI

Result

A strong and recognisable hospitality brand with consistent social media growth, increased local visibility and performance-driven campaigns supporting multi-location expansion and sustained in-store traffic.