the story
Fromager d’Affinois is a premium FMCG cheese brand bringing a modern touch to French cheesemaking, combining heritage expertise with innovation to deliver its signature soft, creamy texture. Crafted in France, the range is trusted globally for its consistent quality, balanced profile and refined flavour across retail and foodservice channels.
The Goal
To elevate Fromager d’Affinois’ digital presence in Australia by delivering a consistent, premium brand voice across social media, engaging both consumers and trade audiences. This approach supported brand awareness, education and community growth.
What We Did
Led content ideation and ongoing creation for Instagram and Facebook, including static posts, carousels, and reels, blending product education with lifestyle storytelling.
Managed campaign planning and activation, delivering seasonal and brand-led initiatives for both consumer and trade audiences.
Provided community management and moderation, responding to comments and messages.
Ensured a consistent brand voice, visual coherence, and messaging.
Delivered regular performance reports with strategic insights and recommendations.
Result
A stronger, more consistent digital presence in Australia, with the Instagram community growing to 28.4K followers and increased visibility across consumer and trade audiences.
Info
- Date: January 30, 2026
- Industry: Food
- Location: Australia
- Client: Fromager d'Affinois Australia
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Content Creation, Social Media & Paid Advertising Service
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