the story
AURA Coaching was founded in New Zealand to support conscious leaders, entrepreneurs and high-achievers seeking clarity, alignment and intentional growth.
The Goal
Create a strong brand identity and professional online presence to position AURA Coaching as a credible, inspiring authority from day one.
What We Did
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Developed the full brand identity, including logo direction, typography and visual language
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Defined the brand positioning and messaging framework aligned with conscious leadership values
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Designed and built a premium, user-focused website
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Structured the site to clearly communicate services, workshops and coaching programs
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Created and implemented a blog strategy to support thought leadership and SEO
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Developed foundational SEO structure and on-page optimisation
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Designed lead capture pathways for workshops and newsletter growth
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Ensured the website experience reflected clarity, calm and professionalism
Result
A refined and cohesive brand launch with a strategic website that supports visibility, credibility and future program growth.
Info
- Date: November 2025
- Industry: Coaching & Leadership Development
- Location: New Zealand
- Client: AURA Coaching